What is changing in visibility, and what you can do about it.
Articles on visibility in AI answers, search results, social media and on websites. For marketing, sales and strategy: choose your audience below.
If you entrust brand data and documents to an AI platform, you want to know what happens to them. Which data policy goes with every request to an AI model, and where does it not apply?
Read the articleSales and management want to look on, but you don't want anyone to accidentally wipe all the project's Prompts. How roles and permissions work in GripIQ.
Read the articleVersion 2.0.0 is a refreshed GripIQ: a new design, a page per brand, a timeline for your insights and prompts answered for your own market and language.
Read the articleGoogle AI Mode answers a question in a conversation, instead of with a list of blue links. What is it, how does it differ from AI Overviews and what can you measure?
Read the articleOne AI answer that mentions your brand five times is still one answer. Why GripIQ counts Share of Voice per answer, and how to use the figure correctly in a sales conversation.
Read the articleA summary tells you a competitor changed its website, but not what exactly. How to search all pages per change in GripIQ and read the share that changed.
Read the articleYour customers increasingly put their questions to an AI assistant. What is GEO, what can you measure and where do you start this week?
Read the articleVersion 1.14.0 gives every customer team a Team Admin, shows competitors' website changes page by page and measures keywords in the right region.
Read the articleIs your brand equally strong in AI answers in every country? How to build a market analysis per country with regions per prompt and the date filter.
Read the articleA prospect who asks an AI assistant about suppliers also reads the sources behind the answer. How do you see those sources, and what does sales do with them?
Read the articleGeneral recommendations don't get you far. How personas and your earlier reviews make the weekly Insights in GripIQ sharper.
Read the articleVersion 1.13.0 adds Google AI Mode as a source, gives every team member a role and makes the weekly Insights smarter.
Read the articleIf you make decisions based on figures, you need to know when a figure is missing or out of date. How GripIQ shows how fresh your data is and where the gaps are.
Read the articleVersion 1.12.0 brings Ask GripIQ: an assistant that answers your questions about your project data in plain language, plus an overview of what's new in the app.
Read the articleYour content calendar probably follows search volumes and gut feeling. How to turn the gaps in AI answers into topics and a calendar in GripIQ.
Read the articleVersion 1.11.0 brings GripIQ to the App Store and Google Play, lets you add prompts and keywords yourself and shows how fresh your data is.
Read the articleA prospect reads in an AI answer how your company is talked about, before they ever call you. What is sentiment analysis, and how do you read it in GripIQ?
Read the articleVersion 1.10.0 makes GripIQ more accessible for keyboard and screen reader users and loads the Prompts overview faster.
Read the articleWhere do you stand against your competitors? A five-step model, a worked example and the layer that AI assistants have added.
Read the articleVersion 1.8.0 broadens both monitoring and audience: regions per prompt, TikTok in Socials, commercial value for keywords and GripIQ in German and French.
Read the articleA buyer doesn't look for a supplier using your product name. How to build a prompt set per buying stage from the buyer persona, per country and with tags.
Read the articleA trend analysis based on search volumes often comes too late and misses the question behind the search. How to read trends in what AI answers say about your sector.
Read the articleMany audience descriptions stop at an age bracket and a sector. What is a target audience analysis, how do you approach it and how do you make it measurable?
Read the articleBuyers increasingly draw up their shortlist in a conversation with an AI assistant. How do you see whether you are on it, and how the models describe you?
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