Google AI Mode: how it changes the way your brand is found
Google AI Mode answers a question in a conversation, instead of with a list of blue links. What is it, how does it differ from AI Overviews and what can you measure?
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What is changing in visibility, and what you can do about it.
Articles on visibility in AI answers, search results, social media and on websites. For marketing, sales and strategy: choose your audience below.
Competitors' website changes, now in detail
A summary tells you a competitor changed its website, but not what exactly. How to search all pages per change in GripIQ and read the share that changed.
Read the articleGenerative engine optimization: what it is and where to start
Your customers increasingly put their questions to an AI assistant. What is GEO, what can you measure and where do you start this week?
Read the articleCompetitor analysis: the model, an example and what AI answers add
Where do you stand against your competitors? A five-step model, a worked example and the layer that AI assistants have added.
Read the articleTrend analysis: which topics dominate AI answers about your sector
A trend analysis based on search volumes often comes too late and misses the question behind the search. How to read trends in what AI answers say about your sector.
Read the articleWhat is market intelligence, and how does it differ from business intelligence?
Market intelligence and business intelligence are often used interchangeably, but they answer different questions. When do you need which?
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