You sell in more than one country and suspect your position differs from market to market. A classic market analysis gives you market size and competitors, but not what a buyer in Antwerp, Rotterdam or Cologne hears when they ask an AI assistant for a supplier. And those answers differ, while they increasingly determine which names make the shortlist. In four steps, you run a market analysis per country, using the regions per prompt in GripIQ's Prompts.

Step 1: Choose the markets and the questions

Start on paper, not in GripIQ yet. Write down which countries you want to compare and which questions a buyer there asks. Keep it small: two or three markets, and five to ten questions that make sense in each country.

Choose questions you can ask in every market, such as "Which suppliers are suitable for a mid-sized company looking for a new ERP system?". Only then can you compare the answers. A question that is relevant in one country and not in the other produces a difference that says nothing about your position.

Not sure yet which competitors you want to track alongside your own brand? Read Competitor analysis: the model, an example and what AI answers add first.

Step 2: Give every prompt a region

Every prompt in GripIQ belongs to a region: the market for which the answer is retrieved. GripIQ covers Belgium, the Netherlands, Germany, France, Luxembourg and the United Kingdom, among others, and within Belgium also Flanders, Wallonia and Brussels. You see the region as a badge on the prompt's detail page, in the list on the Prompts tab and with every answer. You can also filter on it, both in the list and on the Answers tab.

If a prompt has no region, the project's market applies. A project set to Belgium therefore treats prompts without a region as Belgian prompts. If you also want to compare the Netherlands or Germany, the prompts for that market need that market's region. You don't set that region yourself in the screen. Indicate during setup which questions apply to which market, and GripIQ makes sure each prompt ends up in the right market.

You add prompts yourself on the Prompts tab. Choose Add prompts there and paste one prompt per line. Empty lines and prompts you already track are skipped, and the window shows in advance how many prompts will actually be created. How much room you have depends on your subscription. If a list no longer fits, it is rejected in its entirety.

Step 3: Read the differences per market

Once the first scans have run, open the Answers tab in Prompts and set the region filter to one market. Note the same three things for each country:

  • whether your brand appears in the answers;
  • which competitors are mentioned next to you, or in your place;
  • which sources the answer cites.

An example. You set the filter to the Belgian market and see that your brand appears in most answers. Then you switch to the Netherlands: the same questions, but now with two competitors you don't come across in Belgium. That is your first finding: in the Netherlands, you compete with different names.

For every answer, GripIQ also shows the sources it relies on. If a trade publication or comparison site appears among the sources in one market and is missing in the other, you know where your competitor is visible and you are not.

Compare the markets above all on what differs. If you see the same picture in three countries, that mainly confirms what you already suspected. The interesting insights lie in the differences. For the framework in which to place those differences, What is market intelligence, and how does it differ from business intelligence? can help.

Step 4: Add a time period

One measurement is not yet an analysis. On the Overview and the Answers tab of Prompts, you choose a period: the last 7, 30 or 90 days, 6 months, the past year, all time, or a custom from--to range. The figures, charts and lists follow that choice.

This lets you make two comparisons:

  • Keep the region filter fixed and compare the last 30 days with a custom range in the quarter before. That way, you see for each country whether your position is improving or declining.
  • Keep the period fixed and switch regions. That way, you compare the countries at the same moment.

For that second comparison, pay attention to how fresh the data is. Every overview shows next to the filters when the last scan ran and when the next one is scheduled. So you know whether an empty overview is really empty or simply hasn't been scanned yet, and you don't compare a market with yesterday's data with a market with last month's.

To follow up on the findings as well, you schedule an Insight for a specific date in the calendar with the Schedule action, also from the Dashboard.

What this market analysis gives you

After these four steps, you have a clear picture for each country: are you in the answer, who appears next to you, and which sources does the answer rely on? That is a market analysis you can present to management in an hour, with the answers themselves as evidence.

Do avoid drawing conclusions the data can't support. If a prompt scores differently in one market, that is a reason to look further, but not yet proof that the market is different. The more questions you ask per country, the more solid your picture becomes.

What you can do now

  • Choose two markets and five questions a buyer in both countries might ask, and write them down.
  • During setup, have the region of the right market set for each prompt, and let the first scan run.
  • Compare the markets on the Answers tab with the region filter: first over the last 30 days, then over the last 90 days.

Curious how your markets compare side by side? Book a demo.