Why we count Share of Voice per answer, not per mention
One AI answer that mentions your brand five times is still one answer. Why GripIQ counts Share of Voice per answer, and how to use the figure correctly in a sales conversation.
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What is changing in visibility, and what you can do about it.
Articles on visibility in AI answers, search results, social media and on websites. For marketing, sales and strategy: choose your audience below.
Which sources AI answers cite in your sector, and why sales needs to know
A prospect who asks an AI assistant about suppliers also reads the sources behind the answer. How do you see those sources, and what does sales do with them?
Read the articleWhat is sentiment analysis, and what does it say about your brand in AI answers?
A prospect reads in an AI answer how your company is talked about, before they ever call you. What is sentiment analysis, and how do you read it in GripIQ?
Read the articleHow to write prompts the way a buyer looks for a supplier
A buyer doesn't look for a supplier using your product name. How to build a prompt set per buying stage from the buyer persona, per country and with tags.
Read the articleLead generation starts before the first contact
Buyers increasingly draw up their shortlist in a conversation with an AI assistant. How do you see whether you are on it, and how the models describe you?
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